The craft of film distribution

Ensuring that every film reaches and connects with its core audience.

Many great independent films are made each year and never find an audience. The reality is that securing film distribution is one of the most challenging parts of the entire filmmaking process. As  a full-service, dedicated distributor, we specialise in film distribution strategy and we have direct relationships with all the major distribution outlets.

Importantly, funded projects usually require a distribution commitment in writing before going into pre-production or production.

The sooner you get a distributor on board for your project, the better your chances of success. As an experienced distributor, we are able to guide and advise you throughout the process, from pre- to post-production. Our aim is to help you make the best possible film for your target market.

We negotiate the best deal for each filmmaker, taking into account the subject matter of the film, the overall quality of the product, and its intended audience.

 

A compelling film marketing campaign

There are several options available when it comes to film distribution. We’ll help you find the best one.

A key part of a film’s success is how well it has been marketed. We provide a one-stop distribution solution for filmmakers. We craft a unique film marketing strategy – including all the materials needed for the film’s rollout – for every film we distribute.

Once we commit to a distribution agreement, we determine a film marketing budget with you and create a marketing schedule. This is one of the key roles of a distributor, as we advise you how best to allocate the budget for the film and optimise often scarce funds.

Every film has a market and an audience. We find out who your audience is, what their interests are, and how and where they consume content. This ensures that your film reaches and connects with its core audience – whether that is in cinema, television, DVD, or video-on-demand (VOD) – across its entire lifecycle.

Our film marketing strategy includes a comprehensive electronic press kit (EPK), photography, posters, advertising campaigns, media, and interviews with the key people involved with the making of the film, including actors, directors and producers.

As a result of our experience in this industry, we put a lot of focus on the importance of stakeholder relationships. Not only do we keep track of all the tasks that need to be completed to get your film seen, but we also balance stakeholder needs and interests, and ensure that all parties pull together to support the project so that it can deliver a valuable outcome.